MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations an